Car: Studebaker Avanti, 1963

Conceived as an image-booster for the ailing Studebaker company, the fiberglass Avanti was a striking GT car. Studebaker president Sherwood Egbert first conceived such a sporting flagship but it was styled by Raymond Loewy, the legendary American industrial design genius most closely identified with the curvaceous Coca-Cola bottle.

1962 Studebaker Avanti
Don’t be surprised if you can detect aspects of subsequent cars in this profile of the Studebaker Avanti; the Loewy design proved highly influential.

The Avanti’s unadorned and rakish lines were in sharp contrast to Detroit’s normal, overblown, chrome-plated excess. The interior was modeled on a typical Italian sports car, with clear instruments and leather-clad bucket seats.

Showered with acclaim, the Avanti was destined for a short life luring buyers into Studebaker showrooms, because the company’s bankrupt US car division shut down in 1964. While some production transferred to Canada, the Avanti was axed.

1962 model of the car Studebaker Avanti
1963 Studebaker Avanti

However, local Studebaker dealers Nate Altman and Leo Newman bought the rights to the car and vowed to continue making it. The Studebaker engine was obsolete, so they bought in Chevrolet Corvette units. Each Avanti II was now painstakingly hand-built.

1962 model of the car Studebaker Avanti
1963  car Studebaker Avanti

The Avanti Motor Corporation became an institution, and survived profitably until 1982, when the families of Altman and Newman—both now dead—sold up. Subsequently, several entrepreneurs have hatched grand plans, revealed new models, and eventually transferred the car’s production south to Mexico where, in theory, new Avantis are still available.

“Both Egbert and Loewy had pretty definite ideas about what the car should be. Their ideas boil down to 14 mutually agreed upon requirements, the foremost of which were the disc brakes, built-in rollover bar, no useless ornamentation, no grille work, and no straight lines on the body.”

 Road And Track Magazine, 1962

Video: Model of the car Studebaker Avanti

Specification: Model of the car Studebaker Avanti

PLACE OF ORIGIN: South Bend, Indiana
HISTORICAL STATUS: production car
ENGINE: V8-cylinder, 289ci (4,736cc)
LAYOUT: front-mounted engine driving the rear wheels
BODYWORK: two-door four-seater coupé
TOP SPEED: 145mph (233kph)